Castiga o excursie la sediul Google, in California

o excursie la sediul Google in California sau o excursie la Google Romania

important: acest concurs se adreseaza studentilor la institutii de invatamant superior

1. Roaga-ti profesorul sa va inscrie (pe tine si echipa ta) (click aici)
2. Veti primi 200$ pentru o campanie Google AdWords de 3 saptamani pentru a promova o afacere locala.

Citeste cu atentia pagina concursului pentru mai multe detalii.

Inscrie-te pana pe 23 Ianuarie 2009!


Alte detalii si pe Junior Achievement ® Romania

About the Challenge

The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies.

The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign.

The Challenge works like this:

1. Students divide into groups of 3-6, and then receive free online advertising vouchers for Google AdWords worth US$200.
2. The groups recruit a small-to-medium business, under 100 employees, who has a website but doesn’t currently use AdWords.
3. Each group works with the business to set up an AdWords account and structure an effective online marketing campaign.
4. During a 3-week competition window, the groups optimize and refine their campaigns. They must submit two competition reports – one before they begin and one after the campaign ends.
5. Google and a panel of independent academics from all over the world select the winning teams based on the success of their campaign and the quality of their competition reports.

To accommodate teams from all over the globe, student groups can compete over any three consecutive weeks between January 26th and May 22nd 2009. Remember – professors should allow sufficient class time to cover online marketing and Google AdWords, and time for students to recruit their businesses.

Global and regional winners will be communicated to all participants in July 2009.

For more information, professors should review the Academic Guide and students should refer to the Student Guide.